MILLENIALS CHARACTERS
- Attended day care, very involved "helicopter" parents. - Prosperity has increased over their lifetime. - "Live, then Work!". - Achievement oriented. - Prefer instant or text messaging. - Want to build prallel careers - experts in multitasking.
- Diversity - Optimistic - Civic duty - Confident - Achievement oriented - Respect for diversity - Informal - Tenacious - Social consciousness - Globally concerned - Flexibility - Fun - Friends - Travel
IN THE WORKPLACE
- Knowledge worker
- Task oriented
- Want options & choices
- Expect attention & feedback
- Want to be led
- Multitasking through multimedia (with difficulty prioritising & focusing, easily distracted)
- Think "digital"
- They are impatient
- Work toward weekend or closing time.
- Meaningful work
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