MILLENIALS CHARACTERS - Attended day care, very involved "helicopter" parents. - Prosperity has increased over their lifetime. - "Live, then Work!". - Achievement oriented. - Prefer instant or text messaging. - Want to build prallel careers - experts in multitasking. VALUES - Diversity - Optimistic - Civic duty - Confident - Achievement oriented - Respect for diversity - Informal - Tenacious - Social consciousness - Globally concerned - Flexibility - Fun - Friends - Travel IN THE WORKPLACE - Knowledge worker - Task oriented - Want options & choices - Expect attention & feedback - Want to be led - Multitasking through multimedia (with difficulty prioritising & focusing, easily distracted) - Think "digital" - They are impatient - Work toward weekend or closing time. - Meaningful work